Customer-focused and service-focused orientation in organizational structures
2009 (English)In: CBIM Academic Workshop,2009, Atlanta: CBIM , 2009Conference paper (Refereed)
The paper provides a better understanding of the interrelatedness of customer and service orientation in the organizational structures of capital goods manufacturing companies. A qualitative, multi-case research design with 36 European capital goods manufacturing companies was employed.
Place, publisher, year, edition, pages
Atlanta: CBIM , 2009.
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-44933Local ID: 78317OAI: oai:DiVA.org:liu-44933DiVA: diva2:265795