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Customer-focused and service-focused orientation in organizational structures
Universität St. Gallen.
Linköping University, The Institute of Technology. Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics .ORCID iD: 0000-0002-4081-9737
2009 (English)In: CBIM Academic Workshop,2009, Atlanta: CBIM , 2009Conference paper (Refereed)
Abstract [en]

 The paper provides a better understanding of the interrelatedness of customer and service orientation in the organizational structures of capital goods manufacturing companies. A qualitative, multi-case research design with 36 European capital goods manufacturing companies was employed.

Place, publisher, year, edition, pages
Atlanta: CBIM , 2009.
National Category
Engineering and Technology
URN: urn:nbn:se:liu:diva-44933Local ID: 78317OAI: diva2:265795
Available from: 2009-10-10 Created: 2009-10-10 Last updated: 2014-04-14

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Kowalkowski, Christian
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The Institute of TechnologyIndustrial Marketing and Industrial Economics
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