Ethical considerations in ethnographically oriented studies -on ethics and credibility In ethnographically oriented studies a dominant assumption is that the study object takes shape between researcher and informants. By being there, in the field, researcher and informants get to know each other, both formally as when the researcher interviews an informant and informally as when having a chat in the coffee-room. In Alfred Schütz' words, ethnographically oriented studies imply a researcher who is both an actor and an observer. In this paper, we inquire into possible meanings of this assumption. Our point of departure is the ethical guidelines used in Sweden to direct research within the humanities and the social sciences. We argue that ethnographically oriented studies within a qualitative research tradition put demands on the researcher to consider ethical guidelines as related to the theoretical assumptions a study builds on. Our point is that ethical considerations are intertwined with the interplay between researcher and participants and consequently, have implication for the credibility of the study.