Kansei/affective engineering design: A methodology for profound affection and attractive quality creation
2008 (English)In: The TQM Journal, ISSN 1754-2731, Vol. 20, no 4, 299-311 p.Article in journal (Refereed) Published
Purpose – The purpose of the paper is to present and discuss the Kansei engineering (KE) methodology, and to reflect on the future development of KE. The paper presents a model of the KE methodology and illustrates how this model was applied on a simple example which all may understand – design of a new chocolate bar.
Design/methodology/approach – The research methodology is a combination of desk research (literature analysis), data collection, data analysis, reflections and model building.
Findings – The paper suggests a structural model as a possible expanded framework for future Kansei/affective engineering research studies. According to the model profound affection is a result of the following six enabler factors: sensing experience; emotional experiences (Kansei); behavioural experiences/action; social experiences/interactions and relations; spiritual experiences/moral, ethics; intellectual experiences/cognition.
Originality/value – The paper defines “Profound affection” as a very comprehensive state, which is a result of a combination of sensing, intellectual/cognitive, emotional, social, behavioural and spiritual experiences. “Profound affection” is not only a result of sensing or emotional experiences.
Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2008. Vol. 20, no 4, 299-311 p.
Chocolate, Marketing, Product attributes, Product design
National CategoryEngineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-45755DOI: 10.1108/17542730810881294OAI: oai:DiVA.org:liu-45755DiVA: diva2:266651