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Kansei/affective engineering design: A methodology for profound affection and attractive quality creation
Linköping University, Department of Management and Engineering, Quality Technology and Management. Linköping University, The Institute of Technology.
Linköping University, Department of Management and Engineering, Machine Design. Linköping University, The Institute of Technology.
Linköping University, Department of Management and Engineering, Quality Technology and Management. Linköping University, The Institute of Technology.
Institute of Service Managemnt, Lund University, Helsingborg, Sweden.
2008 (English)In: The TQM Journal, ISSN 1754-2731, E-ISSN 1754-274X, Vol. 20, no 4, 299-311 p.Article in journal (Refereed) Published
Abstract [en]

Purpose – The purpose of the paper is to present and discuss the Kansei engineering (KE) methodology, and to reflect on the future development of KE. The paper presents a model of the KE methodology and illustrates how this model was applied on a simple example which all may understand – design of a new chocolate bar.

Design/methodology/approach – The research methodology is a combination of desk research (literature analysis), data collection, data analysis, reflections and model building.

Findings – The paper suggests a structural model as a possible expanded framework for future Kansei/affective engineering research studies. According to the model profound affection is a result of the following six enabler factors: sensing experience; emotional experiences (Kansei); behavioural experiences/action; social experiences/interactions and relations; spiritual experiences/moral, ethics; intellectual experiences/cognition.

Originality/value – The paper defines “Profound affection” as a very comprehensive state, which is a result of a combination of sensing, intellectual/cognitive, emotional, social, behavioural and spiritual experiences. “Profound affection” is not only a result of sensing or emotional experiences.

Place, publisher, year, edition, pages
Emerald Group Publishing Limited, 2008. Vol. 20, no 4, 299-311 p.
Keyword [en]
Chocolate, Marketing, Product attributes, Product design
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:liu:diva-45755DOI: 10.1108/17542730810881294OAI: oai:DiVA.org:liu-45755DiVA: diva2:266651
Available from: 2009-10-11 Created: 2009-10-11 Last updated: 2017-12-13Bibliographically approved

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Dahlgaard, Jens JörnSchütte, SimonAyas, E.

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