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Innovative international strategies
Lyon Management Sch, F-69132 Ecully, France Jonkoping Int Business Sch, S-55111 Jonkoping, Sweden Linkoping Univ, S-58183 Linkoping, Sweden.
Lyon Management Sch, F-69132 Ecully, France Jonkoping Int Business Sch, S-55111 Jonkoping, Sweden Linkoping Univ, S-58183 Linkoping, Sweden.
Linköping University, Faculty of Arts and Sciences. Linköping University, Department of Management and Engineering, Business Administration .
2000 (English)In: Journal of world business (Print), ISSN 1090-9516, E-ISSN 1878-5573, Vol. 35, no 4, 333-354 p.Article in journal (Refereed) Published
Abstract [en]

The analysis of practitioners' narratives in four industries-cables and wires, paint, footwear chocolate, and sugar confectionery-shows that innovative international strategies drive the dynamics of international competition. The four industry case studies suggest an empirical classification of innovative international strategies based on four main dimensions: nature of the firm's competitive advantage, process of internationalization, segment scope, and level of coordination across borders. From these dimensions derive six types of innovative international strategies that change the rules of competition. The findings support a proactive view of economic development and strategic management This framework cart inspire decision makers in charge of crafting consistent and effective international strategies, as it shows that strategic choice can transform industry structure.

Place, publisher, year, edition, pages
2000. Vol. 35, no 4, 333-354 p.
National Category
Social Sciences
Identifiers
URN: urn:nbn:se:liu:diva-49502OAI: oai:DiVA.org:liu-49502DiVA: diva2:270398
Available from: 2009-10-11 Created: 2009-10-11 Last updated: 2017-12-12

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Gustavsson, Peter

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