Marketing technology to software practitioners
2000 (English)In: IEEE Software, ISSN 0740-7459, Vol. 17, no 1, 27-33 p.Article in journal (Refereed) Published
Understanding how evidence helps determine which types of people choose which technologies is an important part of successful technology transfer. We can also benefit front the business and legal communities' methods, learning how to better understand targeted audiences and effectively market our technology.
Place, publisher, year, edition, pages
2000. Vol. 17, no 1, 27-33 p.
IdentifiersURN: urn:nbn:se:liu:diva-49901OAI: oai:DiVA.org:liu-49901DiVA: diva2:270797