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Marketing technology to software practitioners
Univ Maryland, Dept Comp Sci, College Pk, MD 20742 USA.
Linköping University, Department of Electrical Engineering. Linköping University, The Institute of Technology.
2000 (English)In: IEEE Software, ISSN 0740-7459, Vol. 17, no 1, 27-33 p.Article in journal (Refereed) Published
Abstract [en]

Understanding how evidence helps determine which types of people choose which technologies is an important part of successful technology transfer. We can also benefit front the business and legal communities' methods, learning how to better understand targeted audiences and effectively market our technology.

Place, publisher, year, edition, pages
2000. Vol. 17, no 1, 27-33 p.
National Category
Natural Sciences
URN: urn:nbn:se:liu:diva-49901OAI: diva2:270797
Available from: 2009-10-11 Created: 2009-10-11 Last updated: 2010-01-23

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