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Developing a wafer with customer amenity—an application of Kansei engineering
Linköping University, Department of Management and Engineering, Machine Design .
2009 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

New food product development is so often confronted with failure in the market. One of the significant reasons is, nowadays, the customer preference is no longer simply only determined by a few factors rather a combination of various needs. This article presents an affective engineering methodology “Kansei Engineering” which can tailor the product by the customer need. This methodology is able to assist the food product developer to connect the consumer affection with the product properties in order to develop the food product with the most affective influence deep in customer’s mind associated with product. Using this systematic affective methodology “Kansei engineering” approach would help the company to develop the food with consumer amenity.

Place, publisher, year, edition, pages
2009. , 53 p.
Keyword [en]
Kansei Engineering, Food Development
National Category
Other Mechanical Engineering
URN: urn:nbn:se:liu:diva-51633ISRN: LIU-IEI-TEK-A--09/00704—SEOAI: diva2:276152
2009-10-15, A 36, Linköpings universitet, A building, Linkoping, 10:00 (English)
Available from: 2010-02-12 Created: 2009-11-11 Last updated: 2010-03-30Bibliographically approved

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