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PharmAD-ventures: A Feminist Analysis of the Pharmacological Imaginary of Alzheimers Disease
Linköping University, The Tema Institute, The Department of Gender Studies. Linköping University, Faculty of Arts and Sciences. (The Posthumanities Hub)
University Calif Berkeley, Rhetor Department, Berkeley, CA 94720 USA .
2009 (English)In: BODY and SOCIETY, ISSN 1357-034X, Vol. 15, no 4, 95-117 p.Article in journal (Refereed) Published
Abstract [en]

Alzheimers disease (AD) may be situated within a cultural landscape produced, in part, by demographics and the marketing strategies of an aggressive biopharmaceutical industry. The simultaneously corporeal and visual domain of advertisements for anti-AD drugs generates dynamic images of gender and embodiment, and it also lends itself to feminist interventions engaging with the images and ideas circulating around aging, medicine and the body. In this article, we investigate advertisements targeting medical practitioners treating patients with AD. Working within a methodological framework we identify as feminist visual studies of technoscience, we want to propel the discussion in the direction of a broader corpus of medical media. Through this limited exercise, we hope to make a scholarly contribution to the feminist community by critiquing some of the images emerging within popular/scientific media with regard to Alzheimers, a disease collectively imagined within an aging Western population.

Place, publisher, year, edition, pages
2009. Vol. 15, no 4, 95-117 p.
Keyword [en]
biomedicine, dementia, embodiment, feminist theory, visual culture
National Category
Social Sciences
URN: urn:nbn:se:liu:diva-53066DOI: 10.1177/1357034X09347217OAI: diva2:286636
The final, definitive version of this paper has been published in: BODY and SOCIETY, (15), 4, 95-117, 2009. Cecilia Åsberg and Jennifer Lum, PharmAD-ventures: A Feminist Analysis of the Pharmacological Imaginary of Alzheimers Disease by SAGE Publications Ltd, All rights reserved. Available from: 2010-01-15 Created: 2010-01-15 Last updated: 2012-01-26

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