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”Den talar till mig från olika dimensioner”: Reklambilder ur ett perspektiv av en gemensam föreställningsvärld
Linköping University, Department of Culture and Communication.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesisAlternative title
”It speaks to me from different dimensions” : Advertising pictures from a perspective of a cultural imaginary world (English)
Abstract [sv]

Denna studie syftar till att framhålla ett perspektiv på reklambilders symboliska och ontologiska egenskaper. Studien grundar sig i tre informanters egna betraktelser av den inre varseblivning och de känslor som uppdagats då de beskådat reklambilder. Uppsatsen behandlar några av de betraktelser som gjordes av informanterna, och belyser likheter dessa emellan. Vidare sätts betraktelserna i ett nytt perspektiv genom att behandla dem utifrån ett ontologiskt närmande, vilket uppdagar reklambildernas funktion som medel för reflektion, samt för upprätthållandet av en gemensam föreställningsvärld.

Abstract [en]

This study is an attempt to establish a perspective on the symbolic and ontological features of advertising pictures. The study is based on three informants's own observations of the inner perceptions and emotional states which were experienced while contemplating advertising pictures. The essay contains a presentation of some of the most interesting aspects of the observations made by the informants, and illuminates the similarities between those observations. Further, the observations are put into perspective by applying an ontological approach, which reveals the functioning of advertising pictures as objects for reflection, and as means to maintain a cultural imaginary world.

Place, publisher, year, edition, pages
2010. , 40 p.
Keyword [en]
Social Anthropology, advertisement, ontology, phenomenology, imagination, imaginary world, acquisitive society
Keyword [sv]
Socialantropologi, reklam, ontologi, fenomenologi, fantasi, föreställningsvärld, konsumtionssamhället
National Category
Social Anthropology
Identifiers
URN: urn:nbn:se:liu:diva-54562ISRN: LIU-IKK/SANT-G--10/002--SEOAI: oai:DiVA.org:liu-54562DiVA: diva2:305443
Presentation
(Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-03-24 Created: 2010-03-23 Last updated: 2010-03-24Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf