Web Assistants: Towards an Intelligent and Personal Web Shop
1999 (English)In: The Second Workshop on Adaptive Systems and User Modeling on the World Wide Web, 1999, 1, 5-12 p.Conference paper (Refereed)
Electronic commerce has recently shown enormous potential to take over the sales market. There is a need to provide services that can reach individual computer users with different information profiles and levels of expertise. In this paper we introduce the novel concept of web assistants, human assistants working in an electronic web shop. This human-computer cooperation provides intelligent and personal services via an integrated communication media. A prototype of a web assistant system has been implemented. While browsing through the system the user can call for human assistance should the need arise. We present the results of a usability study performed on our prototype system. The results are encouraging especially when it comes to the attitude aspects of usability. The subjects were extremely enthusiastic about the concept of web assistants and its implications.
Place, publisher, year, edition, pages
1999, 1. 5-12 p.
Adaptivity, electronic commerce, usability, www, data collection
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-54756OAI: oai:DiVA.org:liu-54756DiVA: diva2:309745
The 8th International World Wide Web Conference (WWW8), and the 7th International Conference on User Modeling (UM99), May 11-14, Toronto and Banff, Canada