What does a service-dominant logic really mean for manufacturing firms?
2010 (English)In: Industrial Product-Service Systems (IPS2): Proceedings of the 2nd CIRP IPS2 Conference / [ed] Tomohiko Sakao, Tobias Larsson, Mattias Lindahl, Linköping: Linköping University Electronic Press, 2010, 229-235 p.Conference paper (Refereed)
Service infusion is a major global business trend in manufacturing industries. This means that firms strategically increase their service orientation in order to increase profit margins. In parallel to this development, the service-dominant logic has emerged as arguably the most challenging recent scholarly marketing debate. Positioning service as dominant in marketing logic clearly challenges traditional practice, given that much of marketing theory originated from a goods-dominant view. However, there are several misconceptions of what this logic means, leading to erroneous managerial implications. Therefore, the objective is to (1) explain the distinct difference between a product-service transition and a transition from goods-dominant to service-dominant logic, and (2) discuss what these transitions mean for industry and academia. For example, a transition to service-dominant logic implies much more than an increased emphasis on the firm’s product-service systems; it implies a reframing of the purpose of the firm and its collaborative role in value co-creation.
Place, publisher, year, edition, pages
Linköping: Linköping University Electronic Press, 2010. 229-235 p.
Linköping Electronic Conference Proceedings, ISSN 1650-3686 (print), 1650-3740 (online) ; 077
Service-dominant logic, Service infusion, Value-in-use, Solutions
IdentifiersURN: urn:nbn:se:liu:diva-54841ISBN: 978-91-7393-381-0OAI: oai:DiVA.org:liu-54841DiVA: diva2:310704
The 2nd CIRP Intergrated Product-Service Systems (IPS2) Conference, Linköping, Sweden, 14-15 April, 2010