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CSR på en avreglerad marknad: Socialt ansvarstagande som konkurrensfördel
Linköping University, Department of Management and Engineering.
Linköping University, Department of Management and Engineering.
2010 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesisAlternative title
CSR and Deregulation : Social Responsibility and Competitive Advantage (English)
Abstract [sv]

Bakgrund: Den statliga utredningen En framtida spelreglering presenterades under december 2008. Ett förslag i utredningen är att delar av monopolet på den svenska spelmarknaden i framtiden kan komma att konkurrensutsättas.

Syfte: Denna studie syftar till att undersöka hur det sociala ansvarstagandet påverkas och i vilken omfattning CSR kan utgöra en konkurrensfördel på en avreglerad marknad.

Genomförande: Vi har använt oss av en kvalitativ undersökningsmetod där Svenska Spel, Ladbrokes och Betssons CSR - arbete studeras. Utöver sekundärdata har det empiriska materialet kompletterats genom intervjuer med varje företag.

Resultat: En avreglerad marknad behöver inte innebära att företagens sociala ansvarstagande minskar i samhället. Att integrera CSR i företagsstrategin är ett viktigt led i att nå acceptans bland intressenterna på marknaden. För ett lyckat CSR – arbete menar vi att företagens interna resurser måste användas med hänsyn till flertalet faktorer i den omgivande miljön.

Abstract [en]

Background: During the end of 2008 the Swedish government published a submission for comment regarding the future legislation of the Swedish gambling industry. The investigation suggests that new entrants may be allowed to enter the Swedish market.

Aim: The purpose of this thesis is to determine if and how the social responsibility is affected when a market is deregulated, and if CSR is a possible tool for creating competitive advantage.

Completion: The study is based on a qualitative method and examines the gambling companies Svenska Spel, Ladbrokes and Betsson. We conducted questionnaire studies among the examined gambling companies to enhance the secondary data.

Findings: Our findings suggest that there is a good possibility for social responsibility to maintain a strong position in a deregulated market. CSR integration with the corporate strategy is an important step concerning acceptance among the company’s stakeholders.

Place, publisher, year, edition, pages
2010. , 86 p.
Keyword [en]
Deregulation, monopoly, competition, gambling market, CSR
Keyword [sv]
Avreglering, monopol, konkurrens, spelmarknad, CSR
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:liu:diva-56663ISRN: LIU-IEI-FIL-A—10/00696—SEOAI: oai:DiVA.org:liu-56663DiVA: diva2:321118
Presentation
(English)
Uppsok
Social and Behavioural Science, Law
Available from: 2010-05-28 Created: 2010-05-28 Last updated: 2010-05-28Bibliographically approved

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
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  • modern-language-association-8th-edition
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Language
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Output format
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