liu.seSearch for publications in DiVA
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
The Images of Top Leaders: A study on how women and men holding a position as a top leader are described by print media.
Linköping University, Department of Management and Engineering, Business Administration.
Linköping University, Department of Management and Engineering, Business Administration.
2010 (English)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

Sweden is one of the most feminine countries in the world (Hofstede, 2003) but still the gender division in the business world is unequal. Looking at the leaders in Sweden we noticed that the biggest differences between genders are in the private sector. Media is a forum where people can be seen and heard and what people see in media will affect their perceptions on the society (Jacobson et al, 2004). The study of this thesis is to describe how women and men holding top leading positions within the private sector in Sweden are being portrayed by print media. We have studied if there is any difference in how women and men are being mediated or if media is mediating a neutral picture. This study is performed through a text analysis method where we have studied twelve longer interview articles in two of the largest Swedish business journals, Dagens Industri and Veckans affärer. In addition, six interviews with the journalists were performed in order to learn about the background and creation of the articles. The results of this study shows that both women and men leaders are being mediated as masculine through the use of masculine leadership characteristics, and that the use of specific concepts and the overall content in the articles are different depending on if the leader is a man or a woman. The overall image of women leaders in this print media are being somewhat diminished through the use of specific concepts in the text and also by the use of pictures in connection to the articles.

Place, publisher, year, edition, pages
2010. , 73 p.
Keyword [en]
Leadership, Gender, Media
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-57266ISRN: LIU-IEI-FIL-G—10/00504—SEOAI: oai:DiVA.org:liu-57266DiVA: diva2:324533
Presentation
2010-06-09, 13:50 (English)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2010-06-30 Created: 2010-06-15 Last updated: 2011-03-24Bibliographically approved

Open Access in DiVA

fulltext(1439 kB)455 downloads
File information
File name FULLTEXT01.pdfFile size 1439 kBChecksum SHA-512
9f813d06e7c5b70ba1ed624d9dc5230cda733d9eadfc95e1cefc98d2c1b3b8e2d9d134af09d476ea017a930dbf81d159d99a9d4540782fa06076ca2e79ee79d4
Type fulltextMimetype application/pdf

By organisation
Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 455 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

urn-nbn

Altmetric score

urn-nbn
Total: 402 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf