liu.seSearch for publications in DiVA
Change search
ReferencesLink to record
Permanent link

Direct link
Nyhetsbrev för e-handeln: Vad man bör veta när man designar nyhetsbrev för modebranschen
Linköping University, Department of Computer and Information Science.
2010 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis gives the reader an understanding for newsletters within e-commerce, and how to work with them as a channel for marketing. Furthermore it explains the technical and graphical demands, and how to ensure that the newsletter reaches the intended receivers.

A successful newsletter can entice people to shop, but can also help to strengthen a brand and the relationship between the customer and the company. During the writing of the thesis, it has emerged that the most important part of a newsletter (which also determine whether or not the receiver reads the letter) are the subject heading, sender, layout, headlines, images and the deregistration link.

A part from working with the different parts of the letter, the sender should also be aware of the technical and graphical demands. Since the E-mail clients are looking out for images, fonts that are not embedded in the computer, and for questionable words there’s a big risk for ending up in a spam filter when not considering the demands. To ensure that the letter reaches the receivers it is common to test it against spam filter, look at it in the different E-mail clients, use A/B split test and finally test what time and day that fits the receivers the best.

One of the strongest arguments to use E-mail communication is because it is an extremely measurable medium. With help from special programmes one can easily find out which E-mails bounced, why they bounced, how many opened the E-mail, which links they clicked, who deregistered and who forwarded it. The answers to these questions are all valuable information since it gives an understanding for the customers and gives the sender a chance to improve the letters.

Place, publisher, year, edition, pages
2010. , 31 p.
Keyword [en]
Newsletters, E-commerce, Technical demands, Graphical demands, E-mail communication
Keyword [sv]
Nyhetsbrev, E-handel, Tekniska krav, Formmässiga krav, E-postkommunikation
National Category
Engineering and Technology
URN: urn:nbn:se:liu:diva-58015ISRN: LIU-IDA/LITH-EX-G--10/009--SEOAI: diva2:330581
Available from: 2010-10-06 Created: 2010-07-16 Last updated: 2010-10-06Bibliographically approved

Open Access in DiVA

Nyhetsbrev för e-handeln(2220 kB)61 downloads
File information
File name FULLTEXT01.pdfFile size 2220 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Department of Computer and Information Science
Engineering and Technology

Search outside of DiVA

GoogleGoogle Scholar
Total: 61 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 129 hits
ReferencesLink to record
Permanent link

Direct link