The funzone and industrial play: The choreography of childhood spaces in a Swedish context
2010 (English)In: Entertainment and Sports Law Journal, ISSN ISSN 1748-944X, Vol. 8, no 1Article in journal (Refereed) Published
Over recent years, a cultural industrial branch of play and fun, focused on children, has been established in Swedish cities. Under names such as ‘the mischief factory’, ‘play and mischief land multisport’ and ‘funhouse’, opportunities to consume spaces filled with tools for play, so-called sports zones and celebration milieus with different themes, are offered. Children and their parents as well as schools can stay in these spaces for hours or days, as camps are one of the services provided. In information and advertisements for these businesses, playfulness, speed, parties and celebrations are marked out as key components; everything in a world that is claimed to be created for children. This paper critically investigates the temptations and the activities portrayed within this ‘children’s culture industry’ (Langer, 2002) by analyzing informational material and advertisements as presented on websites. The study is based on the hypothesis that these spaces offer, encourage and make possible certain forms of social choreography (Hewitt, 2005) that are connected to logics of productive consumption (Lefebvre, 1991). The paper develops a picture of the characteristics of industrial play in what is conceptualized as the ‘funzone’. The concept of the funzone is developed with support from research on childhood that has highlighted the tensions between nature and culture during this life phase.
Place, publisher, year, edition, pages
2010. Vol. 8, no 1
Culture industry, social choreography, childhood, play, space, funzone
Other Social Sciences not elsewhere specified
IdentifiersURN: urn:nbn:se:liu:diva-58109OAI: oai:DiVA.org:liu-58109DiVA: diva2:332247