Applying Motivation Theory to Achieve Increased Respondent Satisfaction, Response Rate and Data Quality in a Self-administered Survey
2011 (English)In: Journal of Official Statistics, ISSN 0282-423X, Vol. 27, no 2, 393-414 p.Article in journal (Refereed) Published
Response rates to surveys are declining in most countries. Attempts to persuade or pressure respondents to increase response might be counterproductive in the long-term because they can negatively affect attitudes towards future surveys. Targeting respondents’ own motivation to participate in surveys is an alternative approach to achieve higher response rates. Self-determination theory provides a theoretical framework for how intrinsic motivation can be stimulated. We used self-determination theory as inspiration to re-design a self-administered health-related survey. Two versions of the questionnaire and two data collection methods were used in an experimental design. Effects were measured in terms of respondent satisfaction, response rate, and data quality. The results suggest that it is possible to improve response rates in a way that also promotes data quality and positive experiences for the respondents.
Place, publisher, year, edition, pages
Almqvist & Wiksell International / Statistics Sweden , 2011. Vol. 27, no 2, 393-414 p.
Survey design; respondent motivation; self-determination theory; intrinsic motivation; questionnaire
National CategoryPublic Health, Global Health, Social Medicine and Epidemiology
IdentifiersURN: urn:nbn:se:liu:diva-60182ISI: 000292708100013OAI: oai:DiVA.org:liu-60182DiVA: diva2:355599