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Personas in Action: Ethnography in an Interaction Design Team
Swedish National Tax Board, Solna.
Linköping University, Department of Computer and Information Science, CSELAB - Cognitive Systems Engineering Laboratory. Linköping University, The Institute of Technology.ORCID iD: 0000-0003-2919-098X
2002 (English)In: The Second Nordic Conference on Human-Computer Interaction / [ed] Bertelsen, Olav W, New York: ACM , 2002, 197-200 p.Conference paper (Refereed)
Abstract [en]

Alan Cooper's view on interaction design is both appealing and provoking since it avoids problems of involving users by simply excluding them. The users are instead represented by an archetype of a user, called persona. This paper reports a twelve-week participant observation in an interaction design team with the purpose of learning what really goes on in a design team when they implement personas in their process. On the surface it seemed like they used personas, but our analysis show how they had difficulties in using them and encountered problems when trying to imagine the user. We furthermore describe and discuss how the design team tried to involve users in order to compensate for their problems. It is concluded that it is not enough for the design team, and particularly not for the interaction designers, to have the know-how of using the method. They also have to integrate it with existing knowledge and practices in order to feel at home with it and use it efficiently.

Place, publisher, year, edition, pages
New York: ACM , 2002. 197-200 p.
Keyword [en]
persona, scenario, ethnography, interaction design
National Category
Human Computer Interaction
URN: urn:nbn:se:liu:diva-62005DOI: 10.1145/572020.572044ISBN: 1-58113-616-1OAI: diva2:371027
NordiCHI 02
Available from: 2010-11-18 Created: 2010-11-18 Last updated: 2015-06-02

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