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Placebranding in a Multi Level Perspective
Linköping University, REMESO - Institute for Research on Migration, Ethnicity and Society. Linköping University, Department for Studies of Social Change and Culture, Centre for Municipality Studies. Linköping University, Faculty of Arts and Sciences.
2010 (English)In: Place Branding and Public Diplomacy, ISSN 1751-8040, Vol. 6, 36-48 p.Article in journal (Refereed) Published
Abstract [en]

This article proceeds from the basic assumption that place branding is a place-creating process. Its main argument, however, is that these acts of place creation must be understood from a multi-level perspective. To substantiate this argument, the author provides empirical evidence from four spatial levels, namely, a neighbourhood, a municipality, a functional region and a county in Sweden. The empirical data show that at all these four levels place-branding actors use two particular techniques – spatial positioning and spatial anchorage – in order to communicate the space they wish to promote. The techniques of anchorage and positioning create a complex web of branded places, which, the author argues, can be understood only from a multi-level perspective on place branding.

Place, publisher, year, edition, pages
United Kingdom: Palgrave Macmillan, 2010. Vol. 6, 36-48 p.
Keyword [en]
place branding; place; space; identity
National Category
Social and Economic Geography
URN: urn:nbn:se:liu:diva-62531DOI: 10.1057/pb.2010.1OAI: diva2:373208
Available from: 2010-11-30 Created: 2010-11-30 Last updated: 2014-01-15Bibliographically approved

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Syssner, Josefina
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REMESO - Institute for Research on Migration, Ethnicity and SocietyCentre for Municipality StudiesFaculty of Arts and Sciences
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Place Branding and Public Diplomacy
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