liu.seSearch for publications in DiVA
Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
Consumer Perception at Point of Purchase: Evaluating Proposed Package Designs in an Eye-tracking Lab
Karlstads universitet.
Karlstads universitet.
Karlstads universitet.
Linköping University, Department of Management and Engineering, Quality Technology and Management . Linköping University, The Institute of Technology.
Show others and affiliations
2010 (English)In: Journal of Business & Retail Management Research, ISSN 1751-8202, Vol. 5, no 1Article in journal (Refereed) Published
Abstract [en]

In today’s retail environment, consumer products are increasingly competing for customers’ attention. Research has shown that 60–80% of purchasing decisions are influenced in-store. Thus, packaging that stands out from competitors gains a competitive advantage. This study investigates the use of eye-tracking as a method to evaluate and design packaging with better Point-of-Purchase qualities.  An eye-tracking laboratory was used and shoppers were recruited for three rounds of experiments.  In total, 128 participants were recruited in order to assess the potential of eye-tracking. Results show that, when taking some methodological constraints into account, eye-tracking complements traditional methodologies with further insights when investigating the Point-of-Purchase qualities of packaging.

Place, publisher, year, edition, pages
2010. Vol. 5, no 1
National Category
Engineering and Technology
Identifiers
URN: urn:nbn:se:liu:diva-62659OAI: oai:DiVA.org:liu-62659DiVA: diva2:373890
Available from: 2010-12-01 Created: 2010-12-01 Last updated: 2011-01-20

Open Access in DiVA

No full text

Other links

Link to journal

Authority records BETA

Witell, Lars

Search in DiVA

By author/editor
Witell, Lars
By organisation
Quality Technology and Management The Institute of Technology
Engineering and Technology

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 548 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf