Customer Integration in New Service Development: Experiences from Sweden
2011 (English)In: Taking the Pulse of Economic Development: Service Trends / [ed] Dieter Spath and Walter Ganz, München: Carl Hanser Verlag , 2011, 25-34 p.Chapter in book (Other academic)
Excellent service decides about competition and survival abilities of businesses! Identifying trends and recognizing opportunities in the modern service economy with a view to actively shaping the future: This is what the various chapters of this volume set out to do. Find a collection of factual observation, empirical data and expert opinions on trends and perspectives on the future of services that can inspire strategy development and decision making in research, politics and business. The basis is the second international survey of "MARS" (International Monitoring of Activities and Research in Services). Highlights- Linking-up of economy, science and politics - Connecting to international trends- Forming-up of market and opinion leadership
Place, publisher, year, edition, pages
München: Carl Hanser Verlag , 2011. 25-34 p.
IdentifiersURN: urn:nbn:se:liu:diva-62663ISBN: 978-3-446-42708-2OAI: oai:DiVA.org:liu-62663DiVA: diva2:373894