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Increasing customer attractiveness though upstream brand equity
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics . Linköping University, The Institute of Technology.
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics . Linköping University, The Institute of Technology.
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics . Linköping University, The Institute of Technology.ORCID iD: 0000-0002-4081-9737
2010 (English)In: The International IPSERA workshop on Customer attractiveness, supplier satisfaction and customer value, Enschede, The Netherlands: IPSERA , 2010Conference paper, Published paper (Refereed)
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Enschede, The Netherlands: IPSERA , 2010.
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Social Sciences
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URN: urn:nbn:se:liu:diva-63092OAI: oai:DiVA.org:liu-63092DiVA: diva2:376270
Available from: 2010-12-10 Created: 2010-12-10 Last updated: 2014-04-14

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Lindwall, CarlRehme, JakobKowalkowski, Christian

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CiteExportLink to record
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