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Pros and Cons of Long-Term Customer Relationships
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics. Linköping University, The Institute of Technology.
2010 (English)In: Customer relations / [ed] Victoria J. Farkas, Nova Science Publishers, Inc., 2010, 158- p.Chapter in book (Other academic)
Abstract [en]

Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a companys interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes -- principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske's relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.

Place, publisher, year, edition, pages
Nova Science Publishers, Inc., 2010. 158- p.
National Category
Social Sciences
URN: urn:nbn:se:liu:diva-63120ISBN: 978-1-61761-210-7ISBN: 161-76-12-10-3OAI: diva2:376602
Available from: 2010-12-12 Created: 2010-12-12 Last updated: 2014-03-14Bibliographically approved

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