Pros and Cons of Long-Term Customer Relationships
2010 (English)In: Customer relations / [ed] Victoria J. Farkas, Nova Science Publishers, Inc., 2010, 158- p.Chapter in book (Other academic)
Customer relations is a broadly recognised, widely-implemented strategy for managing and nurturing a companys interactions with clients and sales prospects. It involves using technology to organise, automate, and synchronise business processes -- principally sales activities, but also those for marketing, customer service, and technical support. This book presents topical research data in the study of customer relations, including how consumers use Alan P Fiske's relational models framework to construct their relationships with service organisations; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.
Place, publisher, year, edition, pages
Nova Science Publishers, Inc., 2010. 158- p.
IdentifiersURN: urn:nbn:se:liu:diva-63120ISBN: 978-1-61761-210-7ISBN: 161-76-12-10-3OAI: oai:DiVA.org:liu-63120DiVA: diva2:376602