Explaining the development of new offerings in advertising industry
2010 (English)Conference paper (Other academic)
Place, publisher, year, edition, pages
Boston: Institute for the Study of Business Markets, Pennsylvania State University , 2010.
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-63124OAI: oai:DiVA.org:liu-63124DiVA: diva2:376606
ISBM Academic Conference: Advances in Business-to-Business Marketing, Boston, USA, August 11-12, 2010