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Explaining the development of new offerings in advertising industry
Linköping University, Department of Management and Engineering, Industrial Economics. Linköping University, The Institute of Technology.
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics. Linköping University, The Institute of Technology.
2010 (English)Conference paper, Published paper (Other academic)
Place, publisher, year, edition, pages
Boston: Institute for the Study of Business Markets, Pennsylvania State University , 2010.
National Category
Engineering and Technology
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URN: urn:nbn:se:liu:diva-63124OAI: oai:DiVA.org:liu-63124DiVA: diva2:376606
Conference
ISBM Academic Conference: Advances in Business-to-Business Marketing, Boston, USA, August 11-12, 2010
Available from: 2010-12-12 Created: 2010-12-12 Last updated: 2014-03-14Bibliographically approved

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Kollberg, BeataÖberg, Christina

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