Capable-To-Promise for Segmented Customers in a CapacityConstrained Manufacturing Environment
(English)Manuscript (preprint) (Other academic)
Companies operating in environments where demand supersedes production capacity often use some kind of customer segmentation to choose between orders. This calls for the need of methods for creating the best possible allocation of the capacity to different segments or customers, in order to maximize the company´s profit. In their need to fulfil this request, several companies have chosen to utilise the decision support offered by several advanced planning systems vendors, which aims at creating a more profitable utilisation of the resources with regard to the customer segments. The purpose of this study is to analyse the capable-to-promise functionality in a demand fulfilment process concerning segmented customers. A literature study is conducted and a process industry company, with finish to order production, is described and analysed. The company has experienced good results from using an APS’s demand fulfilment functionality. The main findings are the verifications of some theoretically expected benefits, such as customer service level and product mix composition.
Advanced planning systems, available to promise, demand fulfilment, customer segmentation, process industry, case study
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-63282OAI: oai:DiVA.org:liu-63282DiVA: diva2:377670