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The Web-Rhetoric of Companies Offering Home-Based Personal Health Monitoring
Linköping University, Department of Culture and Communication, Centre for Applied Ethics. Linköping University, Faculty of Arts and Sciences.
2012 (English)In: Health Care Analysis, ISSN 1065-3058, E-ISSN 1573-3394, Vol. 20, no 2, 103-118 p.Article in journal (Refereed) Published
Abstract [en]

In this paper I investigate the web-rhetoric of companies offering homebasedpersonal health monitoring to patients and elderly people. Two main rhetoricalmethods are found, namely a reference to practical benefits and a use ofprestige words like ‘‘quality of life’’ and ‘‘independence’’. I interpret the practicalbenefits in terms of instrumental values and the prestige words in terms of finalvalues. I also reconstruct the arguments on the websites in terms of six differenttypes of argument. Finally, I articulate a general critique of the arguments, namelythat the websites neglect the context of use of personal health monitoring technologies.Whether or not a technology is good depends on the use of the technologyby a particular individual in a particular context. The technology is not good–orbad–in itself. I support this critique with a number of more specific arguments suchas the risk for reduced personal contact. For some elderly people social contact withcare providers is more valuable than the independent living made possible byremote monitoring, for others independence is more important.

Place, publisher, year, edition, pages
Springer, 2012. Vol. 20, no 2, 103-118 p.
National Category
URN: urn:nbn:se:liu:diva-68244DOI: 10.1007/s10728-011-0174-zISI: 000303357400001OAI: diva2:416983
Available from: 2011-05-13 Created: 2011-05-13 Last updated: 2012-05-30Bibliographically approved

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Nordgren, Anders
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Centre for Applied EthicsFaculty of Arts and Sciences
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ReferencesLink to record
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