Enabling and relieving processes of value creation
2011 (English)In: / [ed] Bo van der Rhee, Liana Victorino, Ithaca, NY, 2011, 657-666 p.Conference paper (Refereed)
The dynamics of value propositions and the ‘enabling’ and ‘relieving’ characteristics of offerings are examined through the lens of S-D logic, culminating in the articulation of three guiding principles relating to the value emphasis of value propositions. The integrative view taken of value creation lends itself to the application of the principles across marketing contexts when creating competitively compelling value propositions.
Place, publisher, year, edition, pages
Ithaca, NY, 2011. 657-666 p.
IdentifiersURN: urn:nbn:se:liu:diva-68870ISBN: 978-0-578-08457-2OAI: oai:DiVA.org:liu-68870DiVA: diva2:421619
The 12th International Research Symposium on Service Excellence in Management (QUIS 12)