Purpose of this paper
As logistics services increase in both scope and complexity, Logistics Service Providers (LSPs) face increasing challenges in their attempts to improve service performance to customers. One challenge encountered by LSPs comprehends how they should approach environmental issues and also what it is worth for their customers. One way for LSPs to achieve this is to focus on value co-creation between them and their customers. This paper will examine the adequacy of a Service Dominant (S-D) logic perspective in order to better understand value co-creation between LSPs and customers, with a specific focus on environmental aspects as value.
With the starting-point in S-D logic applied to a logistics context, empirical data from case studies with an environmental focus is analysed in order to illustrate LSPs’ situation today.
A range of key elements that can help LSPs to increase value co-creation is proposed. The findings indicate that an S-D logic perspective on environmental co-creation is useful in order to increase the understanding of the value co-creation process between LSPs and their customer.
The empirical data focuses on environmental aspects of value co-creation within logistics and further research is needed in order to verify the findings on a more general level of value co-creation.
The results of this paper can inspire LSPs to shift from traditional thinking and working approaches towards a more S-D inspired approach, thereby increasing value co-creation.
What is original/value of paper
This paper provides a novel approach when it comes to how to view value co-creation in the relationship between LSPs and their customers. Perspectives and approaches from the S-D logic literature are studied, where LSPs previously are noticed to a very limited extent.
2011. 605-620 p.
Logistics service providers, service-dominant logic, value co-creation, environment, case studies