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Against Marketing in U.S. Public Schools
Linköping University, Department of Culture and Communication, Centre for Applied Ethics.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This thesis provides and ethical discussion of the place of marketing in U.S. public schools.  This problem is especially interesting in a time where schools are having their budgets vastly cut.  The importance of education is lauded as the reason to allow marketing, along with it being used as a teaching tool, among other reasons.  The opponents of in-school marketing are discussed, such as health and psychological problems and the social functions of school.  I conclude that marketing in U.S. public schools should no longer be allowed, but that it is only realistic to eliminate it gradually.

Place, publisher, year, edition, pages
2011. , 40 p.
Keyword [en]
ethics, marketing, schools
Identifiers
URN: urn:nbn:se:liu:diva-69719ISRN: LIU-CTE-AE-EX--11/03--SEOAI: oai:DiVA.org:liu-69719DiVA: diva2:432128
Subject / course
Master in Applied Ethics
Presentation
2011-06-22, 08:41 (English)
Uppsok
Humanities, Theology
Supervisors
Available from: 2011-08-01 Created: 2011-08-01 Last updated: 2011-08-05Bibliographically approved

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Against Marketing in US Public Schools(531 kB)866 downloads
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27dff25c82d6945f41b4b8de0ff72ba9eafc4b95f6725d79c906baef5fabd8c0efe92f89968df6ff8b4c41d7ba877944f02c60b814668305a50cc622d352615a
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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf