Successful Automotive Platform Strategy – Key Factors
2011 (English)In: Proceedings of the 4th International Swedish Production Symposium, 2011, 85-92 p.Conference paper (Other academic)
This article aims to describe the benefits, problems and challenges associated with a platform strategy. Based on theoretical and empirical studies, some key factors for a successful platform strategy are identified and discussed. This paper also explores how a successful platform strategy in the automotive industry should be designed. There is no stringent platform definition in the automotive industry, and the definition varies between different manufacturers and over time. A literature review has been completed to identify some key factors in successful platform strategies. The identified factors are as follows: Bill of Process, Hard Points, Wheelbase, Track Width, Powertrain Architecture and Drive Wheel Positioning. These factors were then investigated at both SAAB Automobile and Volvo Cars through the authors´ own observations conducted during factory visits and interviews. This was done in order to evaluate the identified factors from their effect on the production system and the final product. These factors are considered important to be able to get scale benefits from the use of common components and production processes, at the same time as they allow vehicles to be tailored for different markets and customer needs.
Place, publisher, year, edition, pages
2011. 85-92 p.
Automotive, Platform, Architecture, Bill of Process, Hard Points
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-70053OAI: oai:DiVA.org:liu-70053DiVA: diva2:435034
The 4th International Swedish Production Symposium 3rd – 5th of May 2011, Lund, Sweden