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"Det blir mackor med O'boy och O'boy. Och flingor med O'boy.": Förpackning och varumärke som representation av det vardagliga livet och konsumtionen som frigörelse
Linköping University, Department of Culture and Communication, Language and Culture. Linköping University, Faculty of Arts and Sciences.
2011 (Swedish)In: Barnboken, ISSN 0347-772X, Vol. 1, no 34, 151-164 p.Article in journal (Refereed) Published
Abstract [en]

Packaging and trademarks as representation of everyday life and consumption as liberation. This text shows how the packages in Pija Lindenbaum When Owen's mom breathed fire (2005) represent the everyday life and the reality in contrast to his mother who turned into a dragon. The text also shows how consumption can represent liberation and personal growth in a few Swedish picture books of recent years. It also covers how a rejection of the commercial children's literature can effect our view of the packaging of children's book illustrations. Examples from Gunilla Bergström's books about Alfie Atkins shows how the anonymous and non-recognizable packaging can be perceived.

Place, publisher, year, edition, pages
Stockholm: Svenska barnboksinstitutet , 2011. Vol. 1, no 34, 151-164 p.
Keyword [sv]
Barnlitteratur, konsumtion, förpackningar, Pija Lindenbaum
National Category
General Literature Studies
URN: urn:nbn:se:liu:diva-70144OAI: diva2:435934
Available from: 2011-08-22 Created: 2011-08-22 Last updated: 2011-09-01

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Hellström, Martin
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