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Service selling in industrial organizations: An exploratory study of challenges and opportunities
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics. Linköping University, The Institute of Technology.
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics. Linköping University, The Institute of Technology.
Stockholm University.
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics. Linköping University, The Institute of Technology.ORCID iD: 0000-0002-4081-9737
2011 (English)Conference paper, Published paper (Refereed)
Place, publisher, year, edition, pages
Stockholm, 2011.
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URN: urn:nbn:se:liu:diva-70502OAI: oai:DiVA.org:liu-70502DiVA: diva2:440020
Conference
21st Nordic Academy of Management conference (NFF 2011)
Available from: 2011-09-10 Created: 2011-09-10 Last updated: 2014-04-14

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Kindström, DanielCarlborg, PerKowalkowski, Christian

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Industrial Marketing and Industrial EconomicsThe Institute of Technology

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