liu.seSearch for publications in DiVA
Change search
ReferencesLink to record
Permanent link

Direct link
The differences between Groupon and other group-buying intermediaries:: from transactional and relational coordination perspectives
Linköping University, Department of Management and Engineering, Business Administration.
Linköping University, Department of Management and Engineering, Business Administration.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Groupon is a popular group-buying website offering daily deals and has experiencedfast growth. It has attracted amounts of imitators and they sprang up all over the world.We treat this phenomenon by taking Groupon as an intermediary executing coordinationbetween merchants and customers in the group-buying activities. To see the particularpractices of Groupon in operating transactional and relational coordination mechanisms,we collect diverse group-buying forms from the earliest buying club since 1860s tillnow and make comparison among various involved intermediaries. After that, five maindifferences are identified including the nature of initiator, product and service selection,pricing mechanism, frequency of deals, network and relations, which either contributesto reduction of transaction cost or maintaining the interactive relationships. Throughthese collection, comparison and analysis, we have new insights into the features ofGroupon’s group-buying coordination and accordingly implications for future electronicintermediaries.

Place, publisher, year, edition, pages
2011. , 85 p.
Keyword [en]
group-buying, Groupon, electronic intermediaries, transaction cost, network
National Category
Business Administration
URN: urn:nbn:se:liu:diva-70796ISRN: LIU-IEI-FIL-A--11/01016--SEOAI: diva2:441787
Subject / course
Master's Programme in Business Administration – Strategic
Social and Behavioural Science, Law
Available from: 2011-09-19 Created: 2011-09-19 Last updated: 2011-09-19Bibliographically approved

Open Access in DiVA

fulltext(2454 kB)4476 downloads
File information
File name FULLTEXT01.pdfFile size 2454 kBChecksum SHA-512
Type fulltextMimetype application/pdf

By organisation
Business Administration
Business Administration

Search outside of DiVA

GoogleGoogle Scholar
Total: 4476 downloads
The number of downloads is the sum of all downloads of full texts. It may include eg previous versions that are now no longer available

Total: 1764 hits
ReferencesLink to record
Permanent link

Direct link