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Svenska entreprenörers etablering på en främmande marknad: En studie om strategiska val och kulturella svårigheter
Linköping University, Department of Management and Engineering, Business Administration.
Linköping University, Department of Management and Engineering, Business Administration.
2011 (Swedish)Independent thesis Advanced level (degree of Master (One Year)), 20 credits / 30 HE creditsStudent thesisAlternative title
The establishment of Swedish entrepreneurs on a foreign market : A study of strategic choices and cultural difficulties (English)
Abstract [sv]

Bakgrund: De senaste 60 åren har karaktäriserats av företags flytt till nya marknader. Sveriges integration med EU tillåter fri rörlighet av varor, tjänster och arbetskraft vilket har bidragit till att både stora och små företag har större valmöjligheter till vidare expansion. Svenska entreprenörer som startar sin verksamhet på marknader som är tydligt skilda från den egna till både avstånd och kultur blir en allt vanligare syn.

Syfte: Syftet med denna studie är att identifiera de problem och viktiga faktorer att ta hänsyn till som uppstår vid en marknadsetablering i ett annat land för svenska entreprenörer. Vidare ämnar studien även undersöka varför svenska entreprenörer förflyttar alternativt startar sin verksamhet i utlandet.

Slutsats och resultat: Viktiga faktorerna att ta hänsyn till för svenska entreprenörer som etablerar sig i Spanien verkar utifrån denna studie framförallt vara kulturskillnader, legala problem som uppkommer under etableringen samt vikten av relationer och nätverk vid affärsuppgörelser. Den primära anledningen till etablering i Spanien förefaller sig vara sociala skäl och inte de eventuella affärsmöjligheterna som finns.

Abstract [en]

Background: The last 60 years have been characterized by the moving of companies to foreign markets. The Swedish integration with the EU allows for free movement of goods, services and labor which has contributed to that both small -and big companies have more strategy options for further expansion. Swedish entrepreneurs that commence their business in foreign markets clearly separated from their own in terms of both distance and culture is becoming a more common sight.

Aim: The aim of this study is to identify the problems and important factors to consider when Swedish entrepreneurs establish their companies in a foreign market. Furthermore the study intends to investigate why Swedish entrepreneurs move or start their company abroad.

Conclusion and results: Important factors for Swedish entrepreneurs to consider when they establish their company in Spain seems, according to this study, particularly to be the differences in culture, legal problem and the importance of relations and network when doing business. The primary incentive for establishment in Spain appears to be social reasons rather than eventual business opportunities.

Place, publisher, year, edition, pages
2011. , 74 p.
Keyword [en]
Entrepreneurship, establishment in a foreign market, cultural differences, entrepreneurial process, networks and relations
Keyword [sv]
Entreprenörskap, utlandsetablering, kulturella skillnader, entreprenörsprocessen, nätverk och relationer
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-70825ISRN: LIU-IEI-FIL-A--11/01125--SEOAI: oai:DiVA.org:liu-70825DiVA: diva2:441934
Subject / course
Master Thesis in Business Administration (Magisteruppsats i Företagsekonomi)
Uppsok
Social and Behavioural Science, Law
Examiners
Available from: 2011-09-26 Created: 2011-09-19 Last updated: 2011-10-20Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf