CONSUMERS’ BEHAVIOR TOWARDS TELEMARKETING:: A CASE STUDY OF DEVELOPED AND DEVELOPING COUNTRIES 2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis

Abstract [en]

Marketing, Direct Marketing, Tele-Marketing, Consumer Behavior, Tele-sales, Developing countries, Customer attitude/behavior, Call center, Outbound calls, Proactive telemarketing, Sales promotion ,Survey, Telemarketing center , Telemarketing sales , Telephone marketers , Cold calls.

Place, publisher, year, edition, pages

2011. , p. 115

Keywords [en]

Marketing, Direct Marketing, Tele-Marketing, Consumer Behavior, Tele-sales, Developing countries, Customer attitude/behavior, Call center, Outbound calls, Proactive telemarketing, Sales promotion, Survey, Telemarketing center, Telemarketing sales, Telephone marketers, Cold calls.

National Category

Business Administration

Identifiers

URN: urn:nbn:se:liu:diva-70946ISRN: LIU-IEI-FIL-A--11/01121--SEOAI: oai:DiVA.org:liu-70946DiVA, id: diva2:442731

Subject / course

Master's Programme in Business Administration – Strategic

Uppsok

Social and Behavioural Science, Law

Supervisors

Examiners

Available from: 2011-09-23 Created: 2011-09-22 Last updated: 2011-09-23Bibliographically approved

Open Access in DiVA

By organisation

Business Administration

On the subject

Business Administration

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