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CONSUMERS’ BEHAVIOR TOWARDS TELEMARKETING:: A CASE STUDY OF DEVELOPED AND DEVELOPING COUNTRIES
Linköping University, Department of Management and Engineering, Business Administration.
Linköping University, Department of Management and Engineering, Business Administration.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 20 credits / 30 HE creditsStudent thesis
Abstract [en]

Marketing, Direct Marketing, Tele-Marketing, Consumer Behavior, Tele-sales, Developing countries, Customer attitude/behavior, Call center, Outbound calls, Proactive telemarketing, Sales promotion ,Survey, Telemarketing center , Telemarketing sales , Telephone marketers , Cold calls.

Place, publisher, year, edition, pages
2011. , 115 p.
Keyword [en]
Marketing, Direct Marketing, Tele-Marketing, Consumer Behavior, Tele-sales, Developing countries, Customer attitude/behavior, Call center, Outbound calls, Proactive telemarketing, Sales promotion, Survey, Telemarketing center, Telemarketing sales, Telephone marketers, Cold calls.
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-70946ISRN: LIU-IEI-FIL-A--11/01121--SEOAI: oai:DiVA.org:liu-70946DiVA: diva2:442731
Subject / course
Master's Programme in Business Administration – Strategic
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2011-09-23 Created: 2011-09-22 Last updated: 2011-09-23Bibliographically approved

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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf