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When Minor Ventures Matter: Aligning the strategies of a small business with the needs of humanitarian organizations on a global market
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 30 credits / 45 HE creditsStudent thesis
Abstract [en]

The objective of the study is to identify and evaluate possibilities for aligning a small company’s strategy with the needs of a market consisting of NGOs. By doing so enabling further development of products and services to achieve a high fit to the market needs.

Place, publisher, year, edition, pages
2011. , 73 p.
Keyword [sv]
Industriell marknadsföring, Humanitärt bistånd, Haiti, Vattenrening, Marknadsstrategi
National Category
Business Administration
URN: urn:nbn:se:liu:diva-71624ISRN: LIU-IEI-TEK-A--11/01091—SEOAI: diva2:451715
2011-05-30, 16:06 (Swedish)
Social and Behavioural Science, Law
Available from: 2011-10-27 Created: 2011-10-26 Last updated: 2011-10-27Bibliographically approved

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When minor ventures matter(3647 kB)230 downloads
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File name FULLTEXT01.pdfFile size 3647 kBChecksum SHA-512
Type fulltextMimetype application/pdf

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Östman, Per
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Total: 230 downloads
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