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When Minor Ventures Matter: Aligning the strategies of a small business with the needs of humanitarian organizations on a global market
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 30 credits / 45 HE creditsStudent thesis
Abstract [en]

The objective of the study is to identify and evaluate possibilities for aligning a small company’s strategy with the needs of a market consisting of NGOs. By doing so enabling further development of products and services to achieve a high fit to the market needs.
Place, publisher, year, edition, pages
2011. , p. 73
Keywords [sv]
Industriell marknadsföring, Humanitärt bistånd, Haiti, Vattenrening, Marknadsstrategi
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-71624ISRN: LIU-IEI-TEK-A--11/01091—SEOAI: oai:DiVA.org:liu-71624DiVA, id: diva2:451715
Presentation
2011-05-30, 16:06 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Available from: 2011-10-27 Created: 2011-10-26 Last updated: 2011-10-27Bibliographically approved

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When minor ventures matter(3647 kB)418 downloads
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6f0612a59d9efcd5504231e5fae05283d4275d91445e24fd632facd4cca4693982d686fced24679f94ae0f370195376de0deca04d31166a8a327f98655d4adfd
Type fulltextMimetype application/pdf

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
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