When Minor Ventures Matter: Aligning the strategies of a small business with the needs of humanitarian organizations on a global market
Independent thesis Advanced level (degree of Master (Two Years)), 30 credits / 45 HE creditsStudent thesis
The objective of the study is to identify and evaluate possibilities for aligning a small company’s strategy with the needs of a market consisting of NGOs. By doing so enabling further development of products and services to achieve a high fit to the market needs.
Place, publisher, year, edition, pages
2011. , 73 p.
Industriell marknadsföring, Humanitärt bistånd, Haiti, Vattenrening, Marknadsstrategi
IdentifiersURN: urn:nbn:se:liu:diva-71624ISRN: LIU-IEI-TEK-A--11/01091—SEOAI: oai:DiVA.org:liu-71624DiVA: diva2:451715
2011-05-30, 16:06 (Swedish)
UppsokSocial and Behavioural Science, Law
Moberg, Claes, Universitetslektor