Metaphors in climate discourse: an analysis of Swedish farm magazines
2011 (English)In: JCOM - Journal of Science Communication, ISSN 1824-2049, Vol. 10, no 4Article in journal (Refereed) Published
This article examines communicative aspects of climate change, identifying and analysing metaphors used in specialized media reports on climate change, and discussing the aspects of climate change these metaphors emphasize and neglect. Through a critical discourse analysis of the two largest Swedish farm magazines over the 2000–2009 period, this study finds that greenhouse, war, and game metaphors were the most frequently used metaphors in the material. The analysis indicates that greenhouse metaphors are used to ascribe certain natural science characteristics to climate change, game metaphors to address positive impacts of climate change, and war metaphors to highlight negative impacts of climate change. The paper concludes by discussing the contrasting and complementary metaphorical representations farm magazines use to conventionalize climate change.
Place, publisher, year, edition, pages
2011. Vol. 10, no 4
climate change, media, metaphors, farm magazine, climate change communication
Media and Communications
IdentifiersURN: urn:nbn:se:liu:diva-71870OAI: oai:DiVA.org:liu-71870DiVA: diva2:454885
ProjectsGrant from the Swedish Farmers’ Foundation for Agricultural Research as part of the research program “Competitively strengthened agriculture: communication about climate change and new possibilities”.