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“You are what you eat”: modernity and the construction of self-identity in healthy eating discourses in a case of digital media
Linköping University, Department of Medical and Health Sciences. Linköping University, Faculty of Health Sciences.
2011 (English)Independent thesis Advanced level (degree of Master (Two Years)), 80 credits / 120 HE creditsStudent thesis
Abstract [en]

The present study aims at the discussion of the contemporary forms of construction of selfidentity through the perspective prompted by the transformations ocurring in the health field. The increasing influence of the health promotional discourses in the media is reflected in the personal sphere, through the popularization of the “healthy lifestyles”. These are understood as supporting the construction of late modern identities. Within this phenomenon, we discuss the specific implications of the health eating discourse as portrayed in a specialized publication, attempting to the overlapping connections between lifestyle, food and discourse in the shaping of self-identities. Through this perspective, food is approached as bearing fundamental implications to the constitution of the individual. The present study is placed within the sociological theories on late modernity, the discourse analysis theories and the media as the provider of the symbolic content.

Abstract [es]

O presente estudo tem por objetivo discutir as formas de construção de identidade pessoal na contemporaneidade através da perspectiva das mudanças que ocorrem no campo da saúde. A crescente influência do discurso da promoção da saúde na mídia se reflete na esfera pessoal através da popularização dos “estilos de vida saudáveis”, que são observados como oferecendo um suporte para as identidades na modernidade tardia. Dentro deste fenômeno, discutimos as implicações específicas do discurso acerca da alimentação saudável em uma publicação especializada, atentando para as relações que se sobrepõem entre estilos de vida, comida e discurso como centrais para a constituição da identidade. A comida, nesta perspectiva, é vista a partir de suas implicações simbólicas para a constituição do indivíduo. Este estudo posiciona-se dentro das teorias sociológicas sobre a modernidade tardia, as teorias da análise de discurso e o campo da mídia como provedor do material simbólico.

Abstract [sv]

Den aktuella studien syftar på att diskutera nutida form av konstruktion av självidentitet i mediala texter. Från det här perspektivet utgör hälsofrämjande diskurser ett verktyg för att bygga uppfattningar om sig själv där mat är ett särskilt viktigt symboliskt objekt i detta projekt. Inom detta fenomen, diskuteras den specifika innebörden av meddelanden kring hälsosam kosthållning som framförs i ett specialiserat tidningsmagasin. Fokus är på de överskridande förhållandena mellan livstil, mat och diskurser i skapandet av självidentitet. Studien befinner sig inom sociologiska teorier om senmodernitet, teorier om diskursanalys och media som en instans där symboliskt innehåll om subjektiviteter kan hittas.

Place, publisher, year, edition, pages
2011. , 109 p.
Keyword [en]
Late modernity;self-identity; healthy lifestyles; food; media discourse
Keyword [sv]
Senmodernitet; självidentitet; hälsosam livstil; mat; mediadiskurs
Keyword [es]
Modernidade tardia; identidades; comida; estilos de vida saudáveis; discursos midiáticos
National Category
Medical and Health Sciences
Identifiers
URN: urn:nbn:se:liu:diva-73150ISRN: LIU-IMH/MSHS-A-10/007—SEOAI: oai:DiVA.org:liu-73150DiVA: diva2:467424
Subject / course
Master of Arts and Science in Health and Society
Uppsok
Medicine
Available from: 2011-12-20 Created: 2011-12-19 Last updated: 2011-12-20Bibliographically approved

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Medical and Health Sciences

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CiteExportLink to record
Permanent link

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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
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  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf