Evaluating Export Readiness: A Framework for Analysis
2011 (English)In: Conference Proceedings of the LCBR European Marketing Conference 2011 / [ed] John Philips, Frankfurt: The Lupcon Center for Business Research , 2011Conference paper (Other academic)
This study attempts to: 1) build a comprehensive framework for assessment of export readiness of developing countries’ firms, and 2) evaluate export readiness of Iranian firms. The study database consists of 12 cases (companies) and 21 experts’ views who suggested “good export practices”. Our data includes: in-depth interviews, self-administered questionnaire and documents analysis. Both quantitative and quantitative analyses are used. By gap analysis of current and desired/accepted situation, the degrees of readiness are explored. The study is resulted in a framework, which is developed upon integration of the earlier literature and models, empirically tested and verified covers evaluation of: corporate Profile, export Awareness, export Readiness, and export Operation (PARO model).
Place, publisher, year, edition, pages
Frankfurt: The Lupcon Center for Business Research , 2011.
, Conference Proceedings of LCBR European Marketing Conference, ISSN 2190-7935
Export readiness, Paro model, export awareness, Export readiness, Export operation
IdentifiersURN: urn:nbn:se:liu:diva-73486OAI: oai:DiVA.org:liu-73486DiVA: diva2:473031
LCBR European Marketing Conference, 7 to 8 July 2011, Frankfurt am Main, Germany