Determinants of integrated solutions: exploring the role of technological context
(English)Manuscript (preprint) (Other academic)
Purpose – Existing literature on integrated solutions has neglected the influence of technological context. Given the increased interest in solutions as a means of meeting an increasing competition in many different industries, there is reason to investigate this issue further. Therefore, the purpose of this paper is to develop a conceptual model of the relation between technological context and solutions offerings.
Design/methodology/approach – Qualitative data from in-depth interviews with executives at seven furniture manufacturing firms were investigated and a conceptual model was developed from the data.
Findings – The empirical data reveals that aspects of solutions offerings may exist also in industries with products conventionally seen as relatively low in complexity. A model for relationships between different aspects of complexity and solutions is proposed and an expansion of the complexity concept suggested. As such, the paper expands the knowledge on both solutions strategy and complexity.
Practical implications – A conceptual model is suggested that may guide managers in the development of their marketing strategies, where the adoption of a solutions strategy is guided by the degree of complexity of the product or system being developed and offered to their customers.
Research limitations/implications – The proposed conceptual model needs to be refined and further investigated empirically, and influences of other contextual factors than the degree of complexity should be investigated.
Originality/value – The paper focuses on the relevance of solutions as a strategy in different technological contexts and contributes with a novel perspective on solutions strategy, incorporating influences of dimensions of the technological context.
Solutions, Services, High-Tech, Low-Tech, Product Complexity
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-75150OAI: oai:DiVA.org:liu-75150DiVA: diva2:504015