The sourcing of external design resources in design-led companies
2011 (English)Conference paper (Other academic)
This paper aims to explore the practices of design-led companies, i.e. “companies characterized by a dominant logic that views design as central to the companies’ strategic positioning” (Beverland and Farrell, 2007), when sourcing external design resources. It also aims to explore if and how these practices are related to the companies’ design philosophies and desired brand image. The paper builds on interviews with managers from six Swedish furniture manufacturers. A tentative model for the relationship between the firms’ different brand images and their sourcing practices is presented and discussed.
Place, publisher, year, edition, pages
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-75151OAI: oai:DiVA.org:liu-75151DiVA: diva2:504017
18th International Product Development Management Conference (IPDMC), June 5-7, Delft, the Netherlands