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Facebook i offentlig sektor: - en kvalitativ intervjustudie med Kriminalvården, Sjöfartsverket, SMHI och Katrineholms kommun om deras närvaro på Facebook.
Linköping University, The Tema Institute, Media and Communication Studies. Linköping University, Faculty of Arts and Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

 Abstract: Facebook in the Public Sector - qualitative interviewstudy with The Swedish maritime Administration, the Swedish Meteorological and Hydrological Institute, the Swedish prison and Probation services and the municipality of Katrineholm about their precense on Facebook.

In my bachelor’s thesis I have studied how three government authority and one municipality uses or don’t use Facebook in their communication towards the citizens. I have chosen to study four different cases, to see if there are any significant similarities or differences between how the different services are working with their communication. I have chosen to explore my cases through semi-structured qualitative interviews, where I met communications officers of every organisation face to face.

I have found out that there is not one right way to communicate through Facebook, every organisations decisions must be based on their own mission, aims and objectives. And I have seen that both the transmitter and the receiver need to mature into the new acting of this new channel - Facebook.

Place, publisher, year, edition, pages
2012. , 49 p.
Keyword [sv]
Facebook, Sociala medier, Offentlig kommunikation, offentlig sektor, myndighet
National Category
URN: urn:nbn:se:liu:diva-75259ISRN: LIU-ISAK/MKV3-G-12/001-SEOAI: diva2:505478
Subject / course
Media and Communication Studies 3
Diskuteket, Linköping (Swedish)
Humanities, Theology
Available from: 2012-02-24 Created: 2012-02-23 Last updated: 2012-03-08Bibliographically approved

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Huddén, Jonna
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