Do Competition Authorities Consider Business Relationships?
2012 (English)In: Journal of Business-to-Business Marketing, ISSN 1051-712X, Vol. 19, no 1, 67-92 p.Article in journal (Refereed) Published
Purpose: Companies engage in business relationships for a variety of reasons, including specialization, product development, and building competitive networks. Research has demonstrated that mergers and acquisitions (Mandamp;As) may challenge ongoing business relationships. The purpose of this article is to investigate whether and how competition authorities consider business relationships when evaluating Mandamp;As. less thanbrgreater than less thanbrgreater thanMethodology: The article uses the documentation from 450 Mandamp;As reported to the Swedish competition authority to capture the way in which an authority evaluates Mandamp;As. The Swedish competition authority evaluation corresponds to other national and international evaluation procedures. less thanbrgreater than less thanbrgreater thanFindings: The findings indicate that the competition authorities neglect an important aspect of business life, namely companies forming business relationships. The competition authorities evaluate Mandamp;As on the basis of risk for price increases, and consequently disregard such issues as heterogeneity in demand and offerings, and values built into existing business relationships. less thanbrgreater than less thanbrgreater thanOriginality/Value/Contribution: The article contributes to research on business relationships through exploring how a public authority deals with such relationships. It also contributes to research on mergers and acquisitions through examining how these activities are evaluated by competition authorities. Furthermore, the article contributes to competition research by reflecting on competition law concerning Mandamp;A regulations in relation to business relationships.
Place, publisher, year, edition, pages
Taylor and Francis (Routledge) , 2012. Vol. 19, no 1, 67-92 p.
competition authority, merger, acquisition, customer relationship, supplier relationship, business relationship, business marketing, industrial marketing
Engineering and Technology
IdentifiersURN: urn:nbn:se:liu:diva-76966DOI: 10.1080/1051712X.2011.593024ISI: 000302213200003OAI: oai:DiVA.org:liu-76966DiVA: diva2:523985