Customer Segmentation and Capable-to-promise in a Capacity Constrained Manufacturing Environmen
2009 (English)In: Proceedings of the 16th EurOMA Conference, 2009, 2009Conference paper (Other academic)
The purpose of this study is to analyse customer segmentation and capable-to-promise functionality in a demand fulfilment process. This is done through a literature review and a case study, the case showing that the company has experienced good results from using an advanced planning system based on customer segmentation and capable-to-promise functionality.
Place, publisher, year, edition, pages
Advanced planning systems, Available to Promise, Demand fulfilment
Business Administration Production Engineering, Human Work Science and Ergonomics
IdentifiersURN: urn:nbn:se:liu:diva-78140OAI: oai:DiVA.org:liu-78140DiVA: diva2:531463
EurOMA 2009, 12-13 June, Chalmers University of Technology, Göteborg, Sweden