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Storytelling in different cultural context: Applications to hearing loss public awareness campaign
Linköping University, The Swedish Institute for Disability Research. Linköping University, Department of Behavioural Sciences and Learning. Linköping University, Faculty of Arts and Sciences.
Bristol University.
2012 (English)In: Journal of Behavioral Health, Vol. 1, no 4, 322-329 p.Article in journal (Refereed) Published
Abstract [en]

Hearing impairment is known to be one of the most frequent sensory impairments. This condition is known to be a hidden disorder which is under recognised and under treated all around the world. The World Health Organisation (WHO) estimates suggest that there are over 275 million people with hearing impairment and 80% of them living in low and middle income countries. Moreover, the estimates suggest that incidence and prevalence of hearing loss and also the number of people with hearing loss accessing services varies considerably across countries. This rises the need for health promotion (or public awareness campaigns) directed to increase awareness and education of hearing loss and hearing healthcare. This paper provides brief discussion on ‘Stories and storytelling’, ‘Cross-culture and cross-cultural communication’ and ‘Health promotion and cultural sensitivity’. The central focus of this paper is to highlight the applications of storytelling in different cultural context in health promotion, particularly to hearing loss public awareness campaigns.

Place, publisher, year, edition, pages
2012. Vol. 1, no 4, 322-329 p.
Keyword [en]
Storytelling, Cross-culture, Communication, Public awareness, Health promotion, Hearing loss, Hearing impairment
National Category
Otorhinolaryngology
Identifiers
URN: urn:nbn:se:liu:diva-78190DOI: 10.5455/jbh.20120729114709OAI: oai:DiVA.org:liu-78190DiVA: diva2:531656
Available from: 2012-06-07 Created: 2012-06-07 Last updated: 2014-09-11

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Manchaiah, Vinaya K. C.

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Manchaiah, Vinaya K. C.
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The Swedish Institute for Disability ResearchDepartment of Behavioural Sciences and LearningFaculty of Arts and Sciences
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf