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Implementing Zara`s “ProntoModa” paradigm at a value brand retailer: an empirical study
Tecnun, University of Navarra, Spain.
Tecnun, University of Navarra, Spain.
Linköping University, Department of Science and Technology, Communications and Transport Systems. Linköping University, The Institute of Technology. (Bygglogistik)
2012 (English)In: Proceedings of the 4th World P&OM Conference/19th Annual EurOMA Conference, 2012Conference paper (Other academic)
Abstract [en]

The clothing sector is currently characterised by frequent assortmentrotation in stores, a quick response product development and a focus onminimizing end-of-campaign stock levels. The purpose of this paper is hence toshow, through a case study, how a value brand retailer increasedcompetitiveness in a market requiring more responsiveness. The solution restson the establishment of an adequate supply strategy for differentiated product segments,the introduction of mini-collections and the redesign of the new product developmentand order fulfilment processes (including supply chain redesign).

Place, publisher, year, edition, pages
Keyword [en]
Clothing industry, Supply Strategy, Quick Response Supply Chain
National Category
Business Administration Production Engineering, Human Work Science and Ergonomics
URN: urn:nbn:se:liu:diva-79990OAI: diva2:544965
P&OM 2012: 4th World Conference on Production and operations Management/19th Annual EurOMA Conference, July, Amsterdam, Netherlands
Available from: 2012-08-17 Created: 2012-08-17 Last updated: 2012-08-23

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Rudberg, Martin
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Communications and Transport SystemsThe Institute of Technology
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ReferencesLink to record
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