Implementing Zara`s “ProntoModa” paradigm at a value brand retailer: an empirical study
2012 (English)In: Proceedings of the 4th World P&OM Conference/19th Annual EurOMA Conference, 2012Conference paper (Other academic)
The clothing sector is currently characterised by frequent assortmentrotation in stores, a quick response product development and a focus onminimizing end-of-campaign stock levels. The purpose of this paper is hence toshow, through a case study, how a value brand retailer increasedcompetitiveness in a market requiring more responsiveness. The solution restson the establishment of an adequate supply strategy for differentiated product segments,the introduction of mini-collections and the redesign of the new product developmentand order fulfilment processes (including supply chain redesign).
Place, publisher, year, edition, pages
Clothing industry, Supply Strategy, Quick Response Supply Chain
National CategoryBusiness Administration Production Engineering, Human Work Science and Ergonomics
IdentifiersURN: urn:nbn:se:liu:diva-79990OAI: oai:DiVA.org:liu-79990DiVA: diva2:544965
P&OM 2012: 4th World Conference on Production and operations Management/19th Annual EurOMA Conference, July, Amsterdam, Netherlands