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One Case, Three Ethnographic Styles: Exploring different ethnographic approaches to the same broad brief
Linköping University, Department of Computer and Information Science, Human-Centered systems. Linköping University, The Institute of Technology.
Linköping University, Department of Computer and Information Science, Human-Centered systems. Linköping University, The Institute of Technology.
2012 (English)In: EPIC 2012 Proceedings, American Anthropological Association , 2012, Vol. 2012, no 1, 48-62 p.Conference paper, Published paper (Refereed)
Abstract [en]

In a research project aimed at suggesting improvements at an annual advent fair three different ethnographic research approaches were used; Social Anthropology, Interaction Design and Mobile Ethnography. The paper focuses on how the three different approaches on ethnography affected choices in the research process, the outcomes of the research and how the outcomes were presented. It is found that the different motivations for doing ethnography between the three approaches make their outcomes differ in a clear way. These differences make the three ethnographic approaches suitable for achieving different research outcomes.

Place, publisher, year, edition, pages
American Anthropological Association , 2012. Vol. 2012, no 1, 48-62 p.
National Category
Human Computer Interaction Design Social Anthropology
Identifiers
URN: urn:nbn:se:liu:diva-80384DOI: 10.1111/j.1559-8918.2012.00007.xISBN: 978-0-9826767-7-6 (print)OAI: oai:DiVA.org:liu-80384DiVA: diva2:546675
Conference
EPIC 2012: Renewal, Ethnographic Praxis in Industry Conference, 14-17 October, Savannah, Georgia, USA
Available from: 2012-08-24 Created: 2012-08-24 Last updated: 2015-10-07Bibliographically approved

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Segelström, FabianHolmlid, Stefan

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CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf