One Case, Three Ethnographic Styles: Exploring different ethnographic approaches to the same broad brief
2012 (English)In: EPIC 2012 Proceedings, American Anthropological Association , 2012, Vol. 2012, no 1, 48-62 p.Conference paper (Refereed)
In a research project aimed at suggesting improvements at an annual advent fair three different ethnographic research approaches were used; Social Anthropology, Interaction Design and Mobile Ethnography. The paper focuses on how the three different approaches on ethnography affected choices in the research process, the outcomes of the research and how the outcomes were presented. It is found that the different motivations for doing ethnography between the three approaches make their outcomes differ in a clear way. These differences make the three ethnographic approaches suitable for achieving different research outcomes.
Place, publisher, year, edition, pages
American Anthropological Association , 2012. Vol. 2012, no 1, 48-62 p.
Human Computer Interaction Design Social Anthropology
IdentifiersURN: urn:nbn:se:liu:diva-80384DOI: 10.1111/j.1559-8918.2012.00007.xISBN: 978-0-9826767-7-6OAI: oai:DiVA.org:liu-80384DiVA: diva2:546675
EPIC 2012: Renewal, Ethnographic Praxis in Industry Conference, 14-17 October, Savannah, Georgia, USA