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Mässa tur och retur: En intervjustude, enkät och observation
Linköping University, Department for Studies of Social Change and Culture, Culture, Society, Media Production. Linköping University, Faculty of Arts and Sciences.
Linköping University, Department for Studies of Social Change and Culture, Culture, Society, Media Production. Linköping University, Faculty of Arts and Sciences.
2012 (Swedish)Independent thesis Basic level (degree of Bachelor), 10 credits / 15 HE creditsStudent thesis
Abstract [en]

This paper deals with the question of why companies choose to go on trade fairs and exhibition examines how the media works. The essay's main focus is on stand contractors and why those hired to produce other company stands. The study is based on three interviews, a visit to a trade fair and a questionnaire survey. Together with the relevant literature is given a clear picture of how companies are thinking in their choice of attending the fairs, but also why stand contractors are involved in the process. We concluded that some companies do not know why they participate in fairs and many feel compelled to contribute to not be forgotten in the market. Some of the most important parts of the exhibit is to have a message that reaches out to visitors and potential customers. It is also important to have staff that are committed and understand the company's objective of participation. We even came up to the booth contractors can contribute to a better outcome. Through the resources and experience of the industry development stands to customer requirements and message.

Place, publisher, year, edition, pages
2012. , 50 p.
Keyword [sv]
enkätundersökning, intervju, marknadsföring, monter, mässa, mässor
National Category
Media and Communications
Identifiers
URN: urn:nbn:se:liu:diva-80607ISRN: LIU-ISAK/KSM-G--12/22--SEOAI: oai:DiVA.org:liu-80607DiVA: diva2:547351
Subject / course
Culture, Society and Media Production, C-level
Presentation
2012-05-22, Grupprum 6003, Luntgatan 2, Norrköping, 09:00 (Swedish)
Uppsok
Social and Behavioural Science, Law
Supervisors
Examiners
Available from: 2012-09-10 Created: 2012-08-27 Last updated: 2012-09-10Bibliographically approved

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Mässa tur och retur(1185 kB)614 downloads
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File name FULLTEXT01.pdfFile size 1185 kBChecksum SHA-512
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Type fulltextMimetype application/pdf

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Lundmark, PontusOlofsson, Daniel
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CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf