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Framings and coverage of climate change in Swedish specialized farming magazines
Linköping University, The Tema Institute, Centre for Climate Science and Policy Research . Linköping University, The Tema Institute, Department of Water and Environmental Studies. Linköping University, Faculty of Arts and Sciences.
Linköping University, The Tema Institute, Centre for Climate Science and Policy Research . Linköping University, The Tema Institute, Department of Water and Environmental Studies. Linköping University, Faculty of Arts and Sciences.ORCID iD: 0000-0002-5500-3300
Linköping University, The Tema Institute, Centre for Climate Science and Policy Research . Linköping University, The Tema Institute, Department of Water and Environmental Studies. Linköping University, Faculty of Arts and Sciences.
2013 (English)In: Climatic Change, ISSN 0165-0009, E-ISSN 1573-1480, Vol. 117, no 1-2, 197-209 p.Article in journal (Refereed) Published
Abstract [en]

Climate change is a fundamental challenge for which agriculture is sensitive and   vulnerable. The Intergovernmental Panel on Climate Change has identified relevant information as key to enabling appropriate climate adaptation and mitigation action. Information specifically directed to farmers can be found, for example, in specialized farming magazines.

While recent studies examine how national news media frame climate change, less —if any —studies have addressed climate framings and coverage in specialized media. Media framings are storylines that provide meaning by communicating how and why an issue should be seen as a problem, how it should be handled, and who is responsible for it. This paper analyses the framings and coverage of climate change in two Swedish specialized farming magazines from 2000 to 2009. It examines the extent of the climate change coverage, the content of the media items, and the dominant framings underlying their climate change coverage. The study identifies: increased coverage of climate change starting in 2007; frequent coverage of agriculture 's contribution to climate change, climate change impacts on agriculture, and consequences of climate politics for agriculture; and four prominent frames: conflict, scientific certainty, economic burden, and action. The paper concludes that climate change communicators addressing farmers and agricultural extension officers should pay attention to how these frames may be interpreted by different target audiences. Research is needed on how specialized media reports on climate-related issues and how science-based climate information is understood  by different groups of farmers and which other factors influence farmers’ engagement in climate mitigation and adaptation.

Place, publisher, year, edition, pages
Springer Science+Business Media B.V., 2013. Vol. 117, no 1-2, 197-209 p.
Keyword [en]
climate change, media representation, media frames, farming magazines, communication; specialized media
National Category
Media Studies Social Sciences Interdisciplinary
Identifiers
URN: urn:nbn:se:liu:diva-80851DOI: 10.1007/s10584-012-0535-0ISI: 000316128700014OAI: oai:DiVA.org:liu-80851DiVA: diva2:548631
Projects
Ett konkurrenskraftigt jordbruk-kommunikation kring klimatförändringar och nya möjligheter (SLF)Baltic Challenges and Chances for local and regional development generated by Climate Change (BalticClimate)
Available from: 2012-08-31 Created: 2012-08-31 Last updated: 2017-12-07
In thesis
1. Climate change frames and frame formation: An analysis of climate change communication in the Swedish agricultural sector
Open this publication in new window or tab >>Climate change frames and frame formation: An analysis of climate change communication in the Swedish agricultural sector
2014 (English)Doctoral thesis, comprehensive summary (Other academic)
Abstract [en]

While previous research into understandings of climate change has usually examined general public perceptions and mainstream media representations, this thesis offers an audience-specific departure point by analysing climate change frames and frame formation in Swedish agriculture. The empirical material consists of Swedish farm magazines’ reporting on climate change, as well as eight focus group discussions among Swedish farmers on the topic of climate change and climate change information. The analysis demonstrates that while Swedish farm magazines frame climate change in terms of conflict, scientific uncertainty, and economic burden, farmers in the focus groups tended to concentrate on whether climate change was a natural or human-induced phenomenon, and viewed climate change communication as an issue of credibility. It was found that farm magazines use metaphorical representations of war and games to form the overall frames of climate change. In contrast, the farmers’  frames of natural versus human-induced climate change were formed primarily using experience-based and non-experience-based arguments, both supported with analogies, distinctions, keywords, metaphors, and prototypical examples. Furthermore, discussions of what constitutes credible climate information centred on conflict-versus consensus-oriented frames of climate change communication along with different views of the extent to which knowledge of climate change is and should be practically or analytically based. This analysis of climate change communication in the Swedish agricultural sector proposes that the sense-making processes of climate change are complex, involving associative thinking and experience-based knowledge that form interpretations of climate change and climate change information.

Abstract [sv]

Den här avhandlingen studerar uppfattningar om klimatförändringar och bidrar med sin målgruppsorienterade utgångspunkt till tidigare forskning kring hur klimatförändringar kan förstås och uppfattas. Avhandlingen studerar klimatkommunikation inom den svenska lantbrukssektorn genom analyser av 10 års klimatrapportering i tidningarna ATL samt Land Lantbruk, samt åtta fokusgruppsdiskussioner med svenska lantbrukare. Analysen visar att medan svensk lantbruksmedia ramade in klimatförändringar som en fråga om konflikter, vetenskaplig osäkerhet och ekonomisk börda, rörde lantbrukarnas diskussioner om klimatförändringar (i) dess orsaker; naturliga eller antropogena, (ii) olika faktorer som påverkar huruvida klimatinformation anses trovärdig. Därtill visar avhandlingen att lantbrukstidningar använde krigs- och spelmetaforer för att gestalta klimatförändringar medan lantbrukarna formade klimatinramningar genom analogier, distinktioner, nyckelord, metaforer och prototypiska exempel. Tillsammans med lantbrukarnas upplevda erfarenheter bildade dessa kommunikativa verktyg olika gestaltningar av klimatförändringar. Lantbrukarna visade på olika uppfattningar kring trovärdighet och klimatinformation. Vanligen efterfrågades ett informationslandskap karaktäriserat av en mångfald av perspektiv. Återkommande i materialet var också uppfattningen att kunskap om klimatförändringar borde vara praktiskt baserad snarare än teoretisk hållen för att öka i trovärdighet. Denna avhandling kring klimatkommunikation inom den svenska lantbrukssektorn pekar på komplexiteten i tolkningsprocesser och visar att associativt tänkande och erfarenhetsbaserad kunskap tillsammans utgör grunden för hur klimatförändringar och klimatinformation uppfattas.

Place, publisher, year, edition, pages
Linköping: Linköping University Electronic Press, 2014. 84 + Appendicies A and B p.
Series
Linköping Studies in Arts and Science, ISSN 0282-9800 ; 619
Keyword
Climate change communication, frame analysis, Swedish agriculture, farm magazines, focus groups, Klimatförändringar, kommunikation, frame analys, Svenskt lantbruk, lantbrukstidningar, fokusgrupper
National Category
Environmental Sciences Social Sciences Interdisciplinary Media and Communications
Identifiers
urn:nbn:se:liu:diva-105997 (URN)10.3384/diss.diva-105997 (DOI)978-91-7519-320-5 (ISBN)
Public defence
2014-05-23, K3, Kåkenhus, Campus Norrköping, Linköpings universitet, Norrköping, 13:15 (Swedish)
Opponent
Supervisors
Available from: 2014-04-16 Created: 2014-04-16 Last updated: 2015-09-22Bibliographically approved

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Asplund, ThereseHjerpe, MattiasWibeck, Victoria

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