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Marknadsföring mellan företag
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics. Linköping University, The Institute of Technology.
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics. Linköping University, The Institute of Technology.ORCID iD: 0000-0002-4081-9737
Stockholms univeristet.
2012 (Swedish)Book (Other academic)
Abstract [sv]

Marknadsföring handlar om att stödja kunderna i deras värdeskapande processer. I dag sker det genom att presentera innovativa erbjudanden och genom relationsbyggande i komplexa affärsnätverk. Författarna utgår från aktuell forskning och ger konkreta exempel för att visa hur såväl traditionell produktförsäljning som tjänster och avancerade helhetslösningar kan hanteras.

Place, publisher, year, edition, pages
Liber, 2012, 1. , 310 p.
Keyword [en]
Marketing, Public Relations, Social Networking, Advertising, Industrial
Keyword [sv]
Industriell marknadsföring
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-81035ISBN: 978-91-47-09733-3 (print)OAI: oai:DiVA.org:liu-81035DiVA: diva2:549955
Available from: 2012-09-05 Created: 2012-09-05 Last updated: 2014-11-27Bibliographically approved

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Authority records BETA

Kindström, DanielKowalkowski, Christian

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Total: 348 hits
CiteExportLink to record
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Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
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  • Other style
More styles
Language
  • de-DE
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  • en-US
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  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
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Output format
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