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Enhancing the prospects for entering emerging markets via business networks
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics. Linköping University, The Institute of Technology. (CAM)
Royal Institute of Technology, Stockholm.
Royal Institute of Technology, Stockholm.
2010 (English)In: Proceedings of the XXI ISPIM Conference / [ed] Ian Bitran, ISPIM , 2010Conference paper (Other academic)
Abstract [en]

Multiple factors affect a company’s ability to enter a foreign market. Despite the challenges faced by SMEs, it is suggested that emerging markets (EM) possess high investment potential, thus should seriously be considered as new markets for Swedish environmental technology companies. Researchers within the field of internationalization activities suggest that psychic distance and experiential learning heavily affect market selection. This paper is based upon a case study of four companies that unite in a joint venture with the purpose of developing and constructing a complete plant in an EM based on a radical technology innovation. Of importance to the network partners is the knowledge shared between them for the purpose of successful commercialization, and also knowledge that enhances the prospects for companies to consider EM for their business.

Place, publisher, year, edition, pages
ISPIM , 2010.
Keyword [en]
emerging market (EM); environmental technology companies; network; innovation; small and medium-sized enterprises (SMEs)
National Category
Mechanical Engineering Business Administration
URN: urn:nbn:se:liu:diva-81097OAI: diva2:550397
The XXI ISPIM Conference (International Society for Professional Innovation Management), 6-9 June 2010, Bilbao, Spain
LIAN - Ledning av Innovation i Affärsdrivande nätverk (Management of Innovation in Business-Driven Networks)
Available from: 2012-09-07 Created: 2012-09-07 Last updated: 2012-09-13

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ReferencesLink to record
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