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In search of critical launching factors influencing new product success-A case study from the reseller’s perspective
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics. Linköping University, The Institute of Technology. (Marketing & Logistics)
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics. Linköping University, The Institute of Technology. (Marketing & Logistics)
Linköping University, Department of Management and Engineering, Industrial Marketing and Industrial Economics. Linköping University, The Institute of Technology. (Marketing & Logistics)
2012 (English)Conference paper, Published paper (Other academic)
Place, publisher, year, edition, pages
2012.
Keyword [en]
New product luanch, reseller functions, building material
National Category
Business Administration
Identifiers
URN: urn:nbn:se:liu:diva-81424OAI: oai:DiVA.org:liu-81424DiVA: diva2:552346
Conference
34TH Annual INFORMS Marketing Science Conference, June 7-9, 2012, Boston, Massachusetts
Projects
Lean Wood Engeneering (LWE)
Available from: 2012-09-13 Created: 2012-09-13 Last updated: 2012-09-21

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Guan, WeiRehme, JakobNord, Tomas

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • oxford
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
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  • asciidoc
  • rtf